MB-220: Microsoft Dynamics 365 Marketing Functional Consultant

MB-220 Dynamics 365 Customer Insights - Journeys Introduction

Welcome to the MB-220 Dynamics 365 Customer Insights - Journeys Introduction course! This course will review the marketing application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.

A Dynamics 365 Functional Consultant is responsible for performing discovery, capturing requirements, engaging subject matter experts and stakeholders, translating requirements, and configuring Dynamics 365 solutions and apps.

This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Marketing for businesses. Upon completion of this course and practicing building solutions, we encourage you to get certified.

Microsoft Courseware

Instructor-Led Training

Course Duration: 4-Days (32-Hour)

Microsoft Official Lab Exercises

Courseware Life Time Free Upgrade

Cloud Lab Access

Overview

A Dynamics 365 Functional Consultant is responsible for performing discovery, capturing requirements, engaging subject matter experts and stakeholders, translating requirements, and configuring Dynamics 365 solutions and apps.


This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Marketing for businesses.This course will review the marketing application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.

Modules

Module 1: Configure Dynamics 365 Customer Insights - Journeys

  • Set up and manage Dynamics 365 Customer Insights - Journeys
  • Configure marketing settings
  • Domain authentication, email best practices, and GDPR
  • Manage assets and content settings

Module 2: Manage customers in Dynamics 365 Customer Insights – Journeys

  • Manage accounts and contacts
  • Create and manage leads

Module 3: Manage forms

  • Manage forms
  • Manage marketing pages

Module 4: Manage segments and consent

  • Create and manage segments
  • Manage subscription centers and consent

Module 5: Manage emails and journeys in outbound marketing

  • Create marketing emails in outbound marketing
  • Create outbound customer journeys
  • Manage website visits, redirect URLs, and social postings

Module 6: Manage emails and journeys in real-time marketing

  • Create emails in real-time marketing
  • Create text messages and push notifications in real-time marketing
  • Create real-time journeys

Module 7: Manage events

  • Create an on-site event
  • Create a webinar event
  • Promote and manage events
  • Advanced event management features

Module 8: Create surveys with Dynamics 365 Customer Voice

  • Create a survey project
  • Create surveys with Dynamics 365 Customer Voice
  • Send Dynamics 365 Customer Voice surveys

Module 9: Analyze insights with Dynamics 365 Customer Insights – Journeys

  • Evaluate marketing initiatives with analytics
  • Interpret analytics in real-time marketing
  • Review the marketing calendar

Fees And Schedule

Instructor-Led Training

32-Hour of Instructor-Led Training One to one doubt resolution sessions Microsoft Official Lab Access

Learning Objectives

After completing this course, students will be able to:


  • Configure advanced marketing settings
  • Manage marketing content, templates, and integrations
  • Create and manage leads, accounts, and contacts
  • Design and create marketing forms and pages
  • Create and manage segments
  • Set up and launch customer journeys
  • Create and manage events
  • Distribute surveys

Reviews

Dipak Agarwal - Business Analyst at Genpact

(5/5)
Excellent professional & comfortable environment to learn

The training was good, I would like to go through some more training.

Gurpreet Marwaha - IAM Analyst at National Australia Bank, Australia

(5/5)
I learned a lot

Excellent Office 365 training provided by Flexmind

Kiranmai Yachareni - Web Developer at Total Quality Logistics, USA

(5/5)
Excellent ability to clarify all the queries I raised

Thank You! I would definitely recommend it to others. The training session was very informative and interactive. Very useful and definitely thought-provoking. All the module sessions were clear and interactive, great, and friendly. Catered to all levels, which was good for those just starting out and those with more experience. I really appreciate the recorded videos and training material, which would be definitely helpful for later references.

Praveen S (Associate at Grant Thornton LLP)

(5/5)
Excellent knowledge of the trainer on the Subject

I attended PowerApps/Flow training from Flexmind. The topics of the course were well organized & knowledge of the trainer on the subject was excellent. It was very helpful and I will apply in my day to day task at the office. I will definitely recommend a friend or colleague to attend courses from Flexmind.